Advertising alone won’t help Subway weather potential crisis
Ad Age reported this week that Subway is conducting a “closed review of its creative advertising.” That’s not a surprise after the global fast food giant suspended its relationship with pitchman Jared Fogle, whose Indiana home was raided this month by state and federal authorities. This week, Chief Marketing Officer Tony Pace announced he was leaving to open a consultancy. Advertising is important to Subway – it spent about $533 million in 2014, according to Kantar Media – bu
