Ecnomic impact: Just the facts, ma’am
Economic impact figures can be a powerful PR tool to promote major sporting events. They can also be a PR trap. The media has a great deal of skepticism about economic impact, and understandably so. Event organizers commonly throw out numbers and then fail to back them up with independent research. In a Sept. 25 Arizona Republic story about Phoenix’s bid to host the NCAA Men’s Final Four, College of the Holy Cross economics professor Victor Matheson said that event organizers
NBA scores big in handling two race-related crises
A crisis can speak volumes about your company. But what does it say? While a crisis generates enormous stress on an organization, it can also provide a very public opportunity to reinforce your mission to stakeholders. Organizations facing a communications crisis would be wise to consider the NBA’s masterful handling of two PR nightmares this year. The NBA no doubt preferred to have the offseason spotlight focused on player moves – didn’t LeBron James change his address? – an
