Wave of buyouts hits sports departments
What’s the proper response when a friend and former colleague announces that he is “taking the buyout” from his newspaper?...
Barrow experts cite greater awareness as reason for rise in concussion reports
Concussion rates have doubled nationally in the last decade. Barrow Neurological Institute concussion experts say they know why. They...
Barrow makes international news with neurological detective story
A tale of medical sleuthing has cast an international spotlight on Phoenix’s Barrow Neurological Institute. After a two-year...
Advertising alone won’t help Subway weather potential crisis
Ad Age reported this week that Subway is conducting a “closed review of its creative advertising.” That’s not a surprise after the global...
One year in, Bagnato Pflipsen Communications makes its mark
Bagnato Pflipsen Communications was mostly a concept when its founders received a phone call one year ago this week. A group of Valley...
Super Bowl kicks off unprecedented 26-month stretch for the Valley
A friendly reminder to Valley residents: don’t forget to sync your calendars. 2015? Super Bowl. 2016? College Football Playoff...
Welcome to the Sports Mecca
Looking for the best place to host a major sporting event? Look to Phoenix. But don’t take our word for it. The NFL, the College Football...
Chevy takes a lemon and turns it into lemonade
It unfolded like a Saturday Night Live skit. A stage-frightened Chevy executive, breathing heavily and reading off what appeared to be a...
Ecnomic impact: Just the facts, ma’am
Economic impact figures can be a powerful PR tool to promote major sporting events. They can also be a PR trap. The media has a great...
NBA scores big in handling two race-related crises
A crisis can speak volumes about your company. But what does it say? While a crisis generates enormous stress on an organization, it can...
